As you might know, I’m a big fan of LinkedIn for B2B relation building. The platform offers an amazing reach and allows you to differentiate yourself and to create a personal or company brand. And as I have a marketing background I think it’s important to measure your actions. That is why I always keep track of my stats (views, likes, comments, shares) on posts but I’ve now found a tool that allows me to do another great trick.
Measure your face
Yes, it might be a bit uneasy to start with. However, as LinkedIn is an important platform you should use it as seriously as possible. That includes getting feedback on your profile. The first tool which I’d like to share with you is Photofeeler.
Photofeeler is a tool allows you to get feedback on your profile picture(s).
Time to A/B test your looks
Vote for a vote
To get votes, you should vote. It’s a fair system and it allows you to quickly gain enough votes to decide which profile picture works best for your audience. While it would be great to score above average on all features, it might differ which you need to get your message across. For example, a customer service employee might want to score above average on competency and likeability, while a Sales Manager wants to rank high on influence.
My first tests
Here are my insights on my tests. While I thought that a close-up of my face would be quite impressing, the opposite is true (or is it too impressive? We’ll never know). So, I decided to upload another picture and get new votes. And voila, the second picture scores way better and is now my LinkedIn profile picture. After that I ran a third test as I want to score higher on influence. Unfortanetly, I did not succeed.
Testing your sales team
This might be an ethical dilemma which you might want to discuss with your co-workers. However, as LinkedIn can have a major impact on your B2B-sales it’s important to have your entire team looking as sharp as possible. That said, why don’t you throw in their pictures? The CEO of Workspace 365, Erik Nicolai, was kind enough to take the test. He is a firm believer of LinkedIn’s power. We both thought that he had a great LinkedIn profile, however, after running some test we managed to almost increase all of his scores with 20%! Imagine the impact this has on making the first connection with a potential business partner.
What are you waiting for? Give it a spin on Photofeeler. I’m very curious to your results.
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