Hot or Not? Is your LinkedIn picture good enough?

Hot or Not? Is your LinkedIn picture good enough?

As you might know, I’m a big fan of LinkedIn for B2B relation building. The platform offers an amazing reach and allows you to differentiate yourself and to create a personal or company brand. And as I have a marketing background I think it’s important to measure your actions. That is why I always keep track of my stats (views, likes, comments, shares) on posts but I’ve now found a tool that allows me to do another great trick.

Measure your face

Yes, it might be a bit uneasy to start with. However, as LinkedIn is an important platform you should use it as seriously as possible. That includes getting feedback on your profile. The first tool which I’d like to share with you is Photofeeler.

Photofeeler is a tool allows you to get feedback on your profile picture(s).

Time to A/B test your looks

This reminds me of when I was younger, hot or not? You see a picture of someone of the opposite gender and decide if he/she is hot or not. We have all used it to discover what people think of us (or it might be my love for analyzing that I used it). This tool is comparable. It allows people to vote on how competent, likable and influential you come across on your picture.

Vote for a vote

To get votes, you should vote. It’s a fair system and it allows you to quickly gain enough votes to decide which profile picture works best for your audience. While it would be great to score above average on all features, it might differ which you need to get your message across. For example, a customer service employee might want to score above average on competency and likeability, while a Sales Manager wants to rank high on influence.

Photofeeler test by Mark Grasmayer from ENMA


My first tests

Here are my insights on my tests. While I thought that a close-up of my face would be quite impressing, the opposite is true (or is it too impressive? We’ll never know).  So, I decided to upload another picture and get new votes. And voila, the second picture scores way better and is now my LinkedIn profile picture. After that I ran a third test as I want to score higher on influence. Unfortanetly, I did not succeed. 

Testing your sales team

This might be an ethical dilemma which you might want to discuss with your co-workers. However, as LinkedIn can have a major impact on your B2B-sales it’s important to have your entire team looking as sharp as possible. That said, why don’t you throw in their pictures? The CEO of Workspace 365, Erik Nicolai, was kind enough to take the test. He is a firm believer of LinkedIn’s power. We both thought that he had a great LinkedIn profile, however, after running some test we managed to almost increase all of his scores with 20%! Imagine the impact this has on making the first connection with a potential business partner.

What are you waiting for? Give it a spin on Photofeeler. I’m very curious to your results.

Did you enjoy reading this article? Please share this article on your favorite social-media platform and give me a follow or connection request on LinkedIn.


Six years of blogging, worth it?

Six years of blogging, worth it?

In 2011 I’ve started blogging with Was it worth it? Yes, definetely. I’d love to share some insights and gainings which I got out of blogging for And I’d like to take this opportunity to thank all returning visitors! It really sparks me joy to see that 30% of the visitors are returning to read more. It’s a huge difference compared to november 2011, back then I was happy with 150 unique visitors in a month. Here’s why I started and what I learned and gained in the past six years of blogging.

Bye to marketing

Since I can remember my goal has always been to be a business men like my father. That is why I started with a lower level marketing education at the age of 15. I knew this was what I wanted to do and I loved to learn about it. After graduation I got a job offer for data entry at Netherlands largest door-to-door flyer distributor. They quickly noticed that I wanted to achieve a marketing role and gave me the opportunity. In just three months they promoted me to segmentation specialist. Allowing me to work with big corporate customers to target their ideal customer at the age of 19.

But then nine months later I quit my dream job

My mother got cancer, it was uncurable and it made me realize that life can be short. I loved music, so I stopped working and started studying music. After eight months I was accepted at a music academy.

My path to becoming a professional musician

Before getting to music college a lot of professional musicians told me that I wouldn’t be able to do it. I had only played bass guitar for 2,5 years, the average bass player that is accepted plays music for 8 years. But that didn’t stop me, so I practiced and I was accepted. 

However, it then struck me that I was the worst bass player in class.

In the second year in college it turned out that the other bass players where a lot better. Next to this, if I wanted to make money in music, it would mean giving bass lessons to others. Something which I liked doing, but not for the rest of my life. At that moment I realized that a plan B wouldn’t be an luxury plan but might me necessary. 

Statistics for Enma

They hated marketing

Before starting my blog I already tried to explain other musicians how they can use marketing. But most of them hated marketing. They thought marketing meant changing their music style to pop. So, I searched for a way to learn them that marketing isn’t nessecarily about changing your product, but it is about spreading your story.

At that moment in November 2011, I started a blog to inspire people around me.

How blogging helped me to become a marketeer

After music college my blog already had a great following. It made me realize that I could do the same for any company. So, I started looking for a job as a marketeer. I created a slide deck with my CV to show companies what I could do for them. And to show them that I already did it for myself. 

Gain #1: Marketing management job

In february 2014 I received a call. It was my current employer. “Hi, I saw your mail and what you’ve done and I’d like to know more about it.”. Fast forward 3,5 years and I’m experimenting with marketing on the job. In my current role I’ve helped the company to set up a marketing machine with analytics to measure results. Next to this, I try to inspire and help our partners to sell and market Workspace 365, both nationally as internationally. In short, I believe the blog helped me to get this amazing job which helps me to keep improving all my marketing skills.

Gain #2: Visiting events & conferences for free

Alot of my knowledge comes from reading and watching videos. However, I also try to get my inspiration from others. From experts within their branche or niche. And as I have a specific following (mostly marketing people and entrepeneurs) I was able to visit a lot of events for free, in exchange for a blog post. This saved me thousands of euros on event tickets and helped me to increase my knowledge and network.

Gain #3: Speaking opportunities

Next to visiting events, speaking opportunities are great for building your network. Without blogging I wouldn’t have been able to get the opportunity to speak at companies and schools. Do I get paid each time? No. Sometimes I do it as I love speaking about marketing and that I hope to inspire someone to become a expert in their field. And ofcourse, I hope they will remember me and think of me when they face a marketing challenge.

Gain #4: Free books

Another thing which I like is books on marketing and entrepeneurship. As I love to share knowledge I receive books, read them and review them. This is a great way for me to gain knowledge and by writing it down and sharing it with you, it also helps me to lock the knowledge in my brain.

Gain #5: Knowledge.

Last but not least. Writing for has helped me to gain a significant amount of knowledge on all fields in marketing. For each article I read for hours. And I can’t always put all the knowledge in the article, it does help me to become a better marketeer. Something which I think allows me to help others to become better marketeers as well.

Thank you for reading and feel free to connect on LinkedIn.

Why I add you on LinkedIn?

Why I add you on LinkedIn?

Some marketeers don’t like adding people on LinkedIn with whom they don’t have a personal connection. In my opinion, that’s weird. If you are working on your personal or company branding you should expand all your networks. Does this mean that I have to accept everyone? No, ofcourse not. I also decline people, usually if they are fake or if I don’t see any worth in connecting. But this is why I do add people on LinkedIn who I only spoke with once:

1. Accepting and adding strangers on LinkedIn

In sales and marketing it is common knowledge that a buyer usually needs 7 – 13 contact moments with your brand in order to move forward. In order to speed up that process, you can grow your LinkedIn network to include potential clients or people who, eventually, could introduce you to potential clients. By posting regularly they will recognize your name when you mail / call them, next to this they will see you as the expert in your brand, if you follow the next steps.

2. Share knowledge of others

Next to adding and accepting people, you should differentiate yourself and use LinkedIn’s power. By sharing usefull articles or videos within your branche, people will automatically link the knowledge you share, to you as a person. This can be very easy when you set up a tool like Buffer or Hootsuite to schedule posts.

3. React to others

By replying to posts you’ll get noticed. The algorithm of LinkedIn will see that you are an active user and will be more likely to share your post with the persons you interact with.

4. Create and share knowledge

By reading a lot on a subject, you are also able to gain the knowledge. It would be a waste to keep all this knowledge to yourself. So, I’d like to challenge you to write an article. Simply sum up what you have read in other articles and  give your opinion on the subject. By doing this people will not only see that you share knowledge, but that you are also able to reflect on others.

5. Use your skills to put people into action

After the previous steps, it’s time to put people into action. Engage with people who react on your articles. Send a direct message thanking them for their response, and try to get their phone number / Skype name / etc. to establish a call about the subject. Speaking to someone personally is the time to make a sale, don’t do it in the previous stages as people don’t trust you yet. If they see your name on a weekly base, they will feel that there is a connection with you.

3 tips to demo like a pro: observations on a random Russian

3 tips to demo like a pro: observations on a random Russian

Today Facebook gave me a throwback to my holiday in Moscow four years ago, a memorable trip to one of the most vivid cities I’ve been to. One of the things I liked most was practicing hand gestures to order food and beverages as there aren’t many people who spoke English. One time I even ended up ordering one spoon of rice, hah. But during this trip, I also met the greatest sales person you can imagine. He showed the craft of demonstrating. That’s what I’d like to share with you today.

Vlad the demonstrator

So there was a man, let’s name him Vladimir, who showed how you should give a perfect product demonstration. While I was sitting in the subway Vladimir entered the coupe with a bag full of knives, something which you probably shouldn’t do in 2017. He started talking loudly while waving a knife, nobody seemed interested and as the knife was quite small I couldn’t bother giving it attention either other than keeping my eye on him to see if he didn’t approach me.

But then something happened.

Vladimir walked towards an elderly woman, put his hand in the bag and slowly pulled out a potato. He started peeling the potato. While he was doing this, he looked happy as it seemed to be very easy. After demonstrating how easily the potato lost its skin he walked through the subway coupe and sold at least six knifes. And as Vladimir left the coupe to enter the next one I followed him. Although I don’t speak any Russian, I noticed that he said the same things as well as putting on the same show.


A random subway station image from (not in Moscow).

So, what can Vladimir teach you about giving demonstrations?

1. Prepare & practise

Create a solid story and start practicing. Do this over and over, until you can dream your story. Discover what triggers people and keep repeating it in each demonstration.

2. Don’t show the product, show its purpose

Vladimir was waving a knife in public transport, though he only got attention when he also pulled the potato. Why? People don’t need knifes. Everyone already has a knife in their kitchen. However, seeing how easy it was to peel the potato, that is something they would like. Remember this, when demonstrating your product, it’s not about what it does, but what it solves.

3. Demonstrate with love

Although I couldn’t understand anything what Vladimir was saying, as soon as he pulled that potato he looked enthusiastic and showed passion. He peeled the potato while he looked through the coupe, demonstrating that this knife was perfect. You don’t even have to look to the potato, it just cuts of the skin with ease. This also shows that Vladimir demonstrates his knives a lot. The knives are probably even normal knives, but the craft is in his skills. But the people who watch don’t care, they love the result. They are willing to pay for the end-result. Show that you love your product and show that you love the result.

This is not Vladimir. Sorry, didn’t take a picture as he was waving with knives.

On to the next coupe

The margin on Vladimir’s product is probably quite low. That is why he enters one coupe, throws out a perfect demonstration, sells some knives and goes on to the next coupe to repeat it over and over again. And sometimes people might not buy it, but as I’m doing now, they will tell about it to their friends, family or internet public. So, start planting seeds. Start demonstrating your product. And if you get to much demonstration requests you can always make a separation. Low potential clients receive a pre-recorded demonstration, mid-range clients receive a personal online demonstration and high potential clients receive a demonstration on location. Just remember, don’t stop at the first coupe, keep on going and you will succeed.

And you might think, easy for you to say, Vladimir has an easy product. But I hope that your product has more impact and use than a simple kitchen knife. Would you like to show of your work? Feel free to leave it in a comment below shortly describing your product and a link to request a demonstration.

Virtual reality & live video: 2 trends om je pijlen op te richten

Virtual reality & live video: 2 trends om je pijlen op te richten

Hoe zet je nieuwe technologieën zoals live video of virtual reality in om jouw ideeën naar buiten te brengen? Oplages van tijdschriften dalen al jaren en het medialandschap wordt steeds interactiever. Toch focussen veel marketeers zich nog alleen op bloggen als vorm van contentmarketing. Ik wil je inspireren om opkomende technologieën in te zetten voor het verspreiden van je ideeën.

Tijdens het Media Jaarcongres 2017 werden ideeën besproken om in te spelen op de alsmaar dalende oplages van gedrukte media, het feit dat jongere generaties minder televisie-abonnementen afnemen en het gegeven dat iedereen nu content kan maken en publiceren.

1. Meer interactie dankzij live video

Wist je dat 74 procent van het online verkeer wordt besteed aan het kijken van video? Jongeren tussen de 13 en 19 jaar kijken gemiddeld per dag 93 minuten naar video. Daarnaast geeft Insivia aan dat 59 procent van de directeuren liever video kijkt dan tekst leest. Met andere woorden, het is logisch dat video een groeiend kanaal is voor bedrijven om hun doelgroep te bereiken. Maar waarom zou je specifiek live video gebruiken?

Tijdens een sessie over interactie vertelt journalist Deborah Acosta hoe ze mediabubbels doorbreekt. Terwijl ze door New York loopt, vindt ze zakken vol foto’s. Ze besluit hierop een live video te starten. Ze wil achterhalen van wie de foto’s zijn en waarom ze weggegooid zijn. De kijkers delen ondertussen hun eigen verhaal over het onderwerp. Ze maken samen een nieuw verhaal. Niet alleen vanuit het perspectief van één persoon, maar ook vanuit de kijkers.

Een belangrijk doel voor ondernemers en marketeers is het verspreiden van ideeën. Om dit te bereiken is het belangrijk om je doelgroep te kennen. Als je alleen informatie zendt, krijg je geen feedback en kun je niet direct inspelen op behoeftes. Met interactieve live video kun je voor bedrijven samen met jouw doelgroep authentieke verhalen maken en een band opbouwen.


Hoe zet je interactieve live video in voor jouw bedrijf?

Als je overtuigd bent van interactieve live video, ga je bedenken hoe je het kunt toepassen. Het is voor zowel B2B als B2C interessant om live video in te zetten.

Bij B2B wordt er al vaak gebruik gemaakt van webinars om informatie te delen, met een chatfunctie voor interactie. Met live video kun je de setting informeel maken. Je kunt het inzetten om productpresentaties te geven, maar je kunt ook klanten en potentiële werknemers een dag mee laten kijken naar het werken op een afdeling. Of zelfs klanten betrekken tijdens een productoverleg om op die manier co-creatie te stimuleren.

You cannot live without live. – David Mühle van videobedrijf Ooyala

Voor B2C zijn de achtergrondverhalen vaak hetgeen wat een merk maakt. Als je bijvoorbeeld werkt voor een webshop met biologische producten, kun je leveranciers bezoeken. Tijdens een bezoek aan een leverancier, bijvoorbeeld een biologische boer, geef je klanten een rondleiding op de boerderij. Tijdens de rondleiding stellen klanten live vragen aan de boer, waardoor zij een band krijgen met hem en de producten die jij levert.

Deel echte verhalen. Laat zien wie je bent als bedrijf door collega’s te filmen en laat kijkers stemmen of vragen stellen. In live video kun je details delen die je niet tijdens webinars of blogs behandelt. Daarnaast kun je na de livestream een montage maken van de meest interessante onderwerpen, zodat je meer content hebt om te delen.

Voorbeeld van het inzetten van live video

Om het nog concreter te maken wil ik kort analyseren hoe de Franse entrepreneur en blogger Loic Le Meur live video inzet. Belangrijk om te weten is dat hij evenementen organiseert waarbij hij leiders van over de hele wereld samenbrengt.

Alle volgers die hij op social media verzamelt, verwijst hij naar een Facebookgroep waar vandaan hij live video inzet. Door zijn netwerk en ervaring is hij in staat om leiders uit verschillende sectoren te interviewen en zijn visie te delen over onderwerpen. Tijdens de live sessies kun je vragen stellen aan hem en zijn gasten. Hierdoor communiceren mensen over de hele wereld direct met topdesigners van Facebook of business development managers van Google.

Het resultaat? Mensen die zijn live video’s volgen, koppelen onbewust de kennis van zijn interviews aan Loic Le Meur. De kijkers zijn enthousiast en kopen tickets voor zijn evenementen. Doordat je zelf vragen stelt en antwoord krijgt lijkt het of hij jou kent, waardoor je een band voelt met Loic.

2. Ontwikkelingen in virtual reality

Hoewel volgens TNO de technologie rond virtual reality nog in de kinderschoenen staat, was ik verbaasd hoever de ontwikkelingen al zijn. Tijdens het Media Jaarcongres was er veel gelegenheid om diverse ontwikkelingen binnen VR te ervaren. Ik benoem er twee:

  • Sensory Reality van Sensiks, een cabine waarin lucht, geur, warmte, straling, 360gradengeluid en -beeld gecombineerd werden.
  • Social VR van TNO, een VR-ervaring waarbij je iemand die op een andere locatie is kunt zien en horen alsof hij in dezelfde ruimte is.

Tijdens Sensory Reality liep ik door een bos, je ruikt de dennennaalden en voelt een bries in je nek. Opeens vlieg je omhoog, de wind waait door je haren en het koelt af. Plotseling is er brand in het bos onder je. Het wordt warm, je voelt straling op je huid en de geur van brandend hout dringt tot je door. Dit is nu al mogelijk, beeld je in hoe dit over 5 jaar gebruikt kan worden. Mensen die verlamd zijn kunnen weer door een bos lopen, of dagelijks langs hun favoriete vakantiebestemming.

Als deze technologieën gecombineerd worden met Social VR van TNO, dan ontstaat er een echte virtuele wereld. Waarin je samen door een bos heenloopt, elkaar aan kunt kijken en eekhoorntjes aan kunt wijzen. Wil je zelf VR ervaren? Dan raad ik je aan om 25 – 27 oktober de VR Days in Amsterdam te bezoeken.

Wat kun je vandaag bij jouw bedrijf al met VR?

Technisch VR Manager Pieter Siekerman vertelde in de VR-expertsessie dat er in Nederland zo’n 80 bedrijven met 500 man fulltime actief bezig zijn met VR-ontwikkelingen. Terwijl Albert Heijn al meermaals een actie heeft uitgevoerd waarmee je kunt sparen voor VR-opnames en televisieprogramma’s met VR een kijkje achter de schermen geven, speelt natuurlijk de vraag wat je zelf kunt met VR.

Wat je zelf met VR kunt, werd ook door veel bezoekers besproken tijdens de lunch. Er zijn al veel toepassingen binnen diverse branches. Reisorganisaties tonen een vakantieresort aan klanten, makelaars geven tours door woningen die nog gebouwd moeten worden en de Belgische spoordiensten zetten het in om personeel te leren hoe ze mensen met een rolstoel kunnen helpen de trein in te komen.

Bij de meeste voorbeelden is het voordeel dat je iemand kunt helpen om op een andere of niet bestaande locatie te zijn. Bedrijven zetten dit in om trainingen te bieden aan klanten of medewerkers, maar ook om klanten producten te laten zien die niet eenvoudig te transporteren zijn. Heb je zelf toffe VR-ideeën of -voorbeelden? Plaats ze hieronder in de comments.

Plan voor komende week een live sessie in

Mijn opdracht aan mijzelf en aan jou is om vandaag te starten met deze nieuwe technologieën. Voor mijzelf betekent dit dat ik wil proberen elke week een live sessie in te plannen op Facebook. Tijdens deze live sessies wil ik vanuit een marketinghoek mijn visie over de toekomst delen. Ook bied ik informatie over bestaande technologieën die nog te weinig gebruikt worden.

Mijn opdracht aan jou is om voor komende week ook een live sessie in te plannen. Het enige dat je moet voorbereiden is het onderwerp waar je over wil spreken. Deel hieronder in een comment het onderwerp en een link naar de locatie van jouw live sessie (bijvoorbeeld Facebook of Instagram). Probeer het, bekijk de reacties en oefen, oefen, oefen. Leer je ideeën te verspreiden via live video. Want zoals David Mühle van videobedrijf Ooyala zei tijdens zijn speech: “You cannot live without live.”

Dit artikel is als eerste geplaatst op Frankwatching, wil je meer leren over live video en VR bezoek dan de site: