1 Tip for understanding laggards

1 Tip for understanding laggards

During my work I get to meet a lot of people working at IT-companies. And I love it, it's great to work in such an innovative branch. At this moment I have gathered a such a great group of innovators around me, that I sometimes forget that there are also people who...

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The time is now

The time is now

“A year from now you will wish you had started today.” Karen Lamb Are you thinking about starting your own company? Blog? Learning something new? Start today. That is why I updated Enma.nl's styling today after reading about UX design and the influence of colors on...

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The arrival of free products part 2/9

The arrival of free products part 2/9

‘Pay for software? Only if I can’t download it. Pay for a movie? Never. Pay for music? You must be from before 1998 (a.k.a. pre-Napster, explanation will follow).’ This would be the answers you’d get a few years ago. But thanks to the creativity (and urgency) these...

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The role of Marketing part 1/9

The role of Marketing part 1/9

On a Thursday evening I enter the supermarket. I collect my groceries and scan them with my lenses, I walk past the crowded shop shelves as I walk towards the check-out. My watch shows that I paid while I walk to my car. When I reach my car the trunk opens and I put...

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Why?

Why?

  What's all this fuzz about? I believe one man can beat entire marketing armies from big corporate businesses by using technology and all the free knowledge that is accessible on the webz. I'm in the mid of this journey myself working at a software company who...

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This was the old Enma. It was focussed on entertainment marketing to stimulate the Dutch culture.