1 Tip for understanding laggards
During my work I get to meet a lot of people working at IT-companies. And I love it, it's great to work in such an innovative branch. At this moment I have gathered a such a great group of innovators around me, that I sometimes forget that there are also people who...
The time is now
“A year from now you will wish you had started today.” Karen Lamb Are you thinking about starting your own company? Blog? Learning something new? Start today. That is why I updated Enma.nl's styling today after reading about UX design and the influence of colors on...
Will you choose privacy or discount? The Future of Privacy
Would you give up access to your Google Fit account if a health insurance company would give you 20% discount? Today a Dutch drivers association and insurance company, ANWB, announced a new method of getting discounts. Members can order a stick which will be placed in...
DMUs in cloud sales are changing, is your sales force changing?
From technical, to emotional; learn to speak their language Business leaders (CEOs) are responsible for buying 75% of cloud products, and are in most cases technically illiterate (Osborne, 2015). This means that IT-solution providers are dealing with a new decision...
The arrival of free products part 2/9
‘Pay for software? Only if I can’t download it. Pay for a movie? Never. Pay for music? You must be from before 1998 (a.k.a. pre-Napster, explanation will follow).’ This would be the answers you’d get a few years ago. But thanks to the creativity (and urgency) these...
The role of Marketing part 1/9
On a Thursday evening I enter the supermarket. I collect my groceries and scan them with my lenses, I walk past the crowded shop shelves as I walk towards the check-out. My watch shows that I paid while I walk to my car. When I reach my car the trunk opens and I put...
Why?
What's all this fuzz about? I believe one man can beat entire marketing armies from big corporate businesses by using technology and all the free knowledge that is accessible on the webz. I'm in the mid of this journey myself working at a software company who...