Georgian Olive Communication Plan
A clear mission
Our mission is to introduce the beautiful olive oil and culture of Georgia in The Netherlands. It is our personal quest to show people how a magnificent olive oil can bring a taste sensation to any dish.
Cultural enrichment
As can be read in the analysis of the plan, the Dutch are open to other cultures. Due to their high economic status the target group for Georgian Olive has reached the highest level within the Maslow Pyramid; Self-Actualization. In order to enhance this feeling we advice Georgian Olive to focus on sharing the Georgian culture to enhance the buyers perception on cultural development. Want to know more about how and why? Please read our plan.
People in the Netherlands
There are 17 million inhabitants of whom 76% are Dutch.
Urban population in the Netherlands
90% of the Dutch live in urban areas (compared to 53% in Georgia).
High economic diversification
The Netherlands as a nation hasmultiple types of revenue streams.
Biologic & healthy social trend
There is a big social trend in which the Dutch choose for biological & healthy food.
Households in the Netherlands
There are 7,7 milion households in the Netherlands.
Olive Oil price in the Netherlands
The average price for a bottle of olive oil: € 5.96.
Restaurants in the Netherlands
There are 24.990 restaurants in the Netherlands.
Supermarkets in the Netherlands
There are 3.060 supermarkets in the Netherlands.