Mark Grasmayer: B2B SaaS marketeer + future lover

My specialty is marketing the non-physical, like music, software and services. From a young age I was interested in human psychology. This led me to study marketing at the age of 15. After working for two years I realized life is short. So, I quit my job, played bass guitar for twelve hours a day and applied to two music schools. They both declined me saying that I had no chance to get accepted as I only practiced bass guitar for a year. Fast-forward and one year later I got accepted into multiple schools.

During the music academy, my interest in entertainment marketing (ENMA) grew because I discovered huge misconceptions of artists on marketing:

“Marketing destroys my music, I don’t want to make pop music”

Well, hello genius! Changing your product could be a part of marketing, but it doesn’t have to be.

So, I started blogging in 2011 on entertainment marketing but quickly noticed that writers and other artists faced the same problem. They didn’t know what marketing is, they even resented it… Sigh.

Then I started blogging about marketing to teach them that it is about telling your story (even if it’s metal or super weird art). After realizing that the ‘rock’ life is fun, but not sustainable, I applied to a lot of companies. And something cool happened…

I joined a B2B SaaS start-up: Workspace365.net. In nine years, we build a global partner network with 160+ IT service providers, onboarded over 4.000 customers and created a solid brand. At this company I learned growth hacking tactics, how to lead teams, and how to manage cross-departemental projects. It was interesting to be involved in their journey of raising capital and shifting from services and software, to a full international SaaS scale-up with office in multiple countries.

Fast forward: in 2022 I’ve joined Producthero as their Head of Marketing. A fast-growing SaaS scale-up that develops software used by over 15,000 webshops Globally (mostly in Europe). This role allowed me to test my skills, to create a new marketing team based on my previous learnings. A team that learns even faster, creates high-quality content, and who research the audience.  

On this blog I want to share pretty slick marketing tricks I learned while concurring markets in Europe. Next to my role as Head of Marketing, I’m also a guest lecturer in Digital Marketing for part-time students at the university of applied sciences in Amsterdam and I love to speak at digital events.

I’m always looking to improve my skills. So, if you need help or have some really great advice let me know. Together we can become rock-star B2B SaaS marketeers!

Feel free to reach out on LinkedIn.