Marketing is a very broad field. In essence, it is divided into three parts, science, art, and leadership. When you start in marketing it is likely that you will either join the science or art side. The science part contains delivering ads using platforms like Google,...

Everyone in your organization has an opinion about marketing. The end result of your work is visible and influences how others perform. People with no background in design will (try) tell you how to make an image better, they will ask you to create presentations (that...

Over the years I learned that simply asking for more budget can lead to closed doors. In your mind, you have a clear plan and you convinced yourself to spend money. However, you still need to convince the budget holder. This could be your manager, a financial...

If you're on a quest to land an entry-level marketing role, buckle up for an exhilarating ride. I've got five fantastic tips that will have you conquering the marketing world in no time, all while sharing my own story that began...

What is the best moment to start advertising? It’s a question that many business owners and marketing folk have. To answer this question it is important that your organisation or marketing department has clear goals. You can use advertising to validate product...

How solid is your marketing planning process? Often many people within your organisation have great plans, however, a plan is nothing without planning. And that’s why the marketing planning process is key to any successful organisation. As most colleges teach...

In five years all glass screens should be gone. Admit it, nobody likes having big screens in their house and I've seen offices in which they 'fight' for the large screen on a skateboard, which people lock in their office because they need it the day after. Yes, it is...