Leadership Localisation

Leadership Localisation

Leadership Localisation is a book containing a comparative study on leadership styles across 16 nations. And as you might know, I believe digitalisation will have a huge impact in the coming years. Not only on our private lives, economy, health and work processes but also on leadership skills. As the world grows smaller and smaller, it keeps getting more important to develop global leadership skills. I’m very thrilled to have worked on a book on this subject with a group of talents. And as I believe in open-knowledge, I’m happy that it will be available for free on Google Books. I’ll share a link as soon as it’s available.

Leadership Localisation: Comparative studies on leadership across 16 nations

This book provides a comprehensive analysis of management practices in Australia, Azerbaijan, Belarus, China, Dominican Republic, Finland, France, Ghana, Ireland, Italy, Morocco, New Zealand, Romania, Surinam, Sweden and Vietnam. Within the chapters you will discover how leaders gain empathy in different countries. Next to this, you will learn differences and similarities in leadership styles across cultures. To write the book, we performed a comparative desk research, focus interviews with, and online polling of thousands of C-level professionals. The book was written during Cross Cultural Business Skills (CCBS), a university course by Sander Schroevers and Aynur Dogan.

Leadership Localisation - Mark Grasmayer

What’s next?

As writing a book takes a lot of time, this was also the reason that I lacked posting blogs. So from now on, I’ll be actively blogging again. There will be some interesting content, as I’m currently busy with improving my digital marketing skills and working on a national marketing campaign. On these topics I am following trainings (at Google + growth hacking pro’s) and I’ll be interviewing other marketing professionals. Let me know if you have any questions on cross cultural leadership or (digital) marketing, because I would love to share all the knowledge and try to keep you up-to-date on this journey, it will be an exciting one!

Kind regards,
Mark Grasmayer

1 Tip for understanding laggards

1 Tip for understanding laggards

During my work I get to meet a lot of people working at IT-companies. And I love it, it’s great to work in such an innovative branch. At this moment I have gathered a such a great group of innovators around me, that I sometimes forget that there are also people who are afraid of change.

Tip 1: Meet the non-techies

As I am aware of this, I know it is important to speak with non-techies (the late majority & laggards). This gives a reality check at what speed new innovations will be adopted. I plan activities in which I surround myself with people who are afraid of new technologies, who want to keep working like they are used to for years. I even purposely plan meetings with people who are too busy to innovate.

Why would you do that Mark?

Good question. Doing this broadens my view, and it will help you as well. It helps you to understand the challenges non-techies face and widens your view on the world. Things which are so logical for you and the people around you can be really weird, futuristic or even scary for those you are less likely to meet on a daily base.

Awesome, I want that

My advice to you is to plan meetings with people who are doing the opposite of what you do (or even of what you think is right). Try to understand why they are so afraid of change and use that knowledge to either develop yourself, your product or your company.